Learn the basics and benefits of Business SEO without losing the will to live.

Benefits of business SEO. picture of a lemon.

Table of Contents The Benefits Of business SEO – the basics (Ish) So here’s the didleo, SEO stands for search engine optimisation (which is why it is called SEO!). It is a set of actionable guidelines that when done right, primarily makes your business content marketing stuff stand a chance of being found by someone […]

What is E-A-T in marketing

Post Table of Contents Every business should want to win the hearts and minds of its target audience but this is easier said than done. Content marketing is one area that, if done right, can really help create strong brand credibility, and awareness and earn audience top-of-mind positioning.  One term that has gained prominence in […]

What is Predictive Analytics?

what is predictive analytics. image of woman looking in to the light from a cave

Predictive analytics is a valuable tool for business growth opportunities, offering a business the ability to improve present-day decision-making by offering a glimpse into future customer purchasing habits. It’s like using foresight and not hindsight to make decisions. Enabling predictive marketing can be a challenge due to the huge amounts of data generated from various […]

How To Choose the Right Social Media Platform for Your Business

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Post Table of Contents Let’s Kickoff With Some Summary Stats. Almost 5 billion people in the world today have at least one social media account. 98% of all internet users have at least one social media account. 92.6% access the web using mobile devices. TikTok continues it’s rapid growth, having reached over 1.3 billion users […]